Kia America has once again blended sports excitement with the thrill of winning a brand-new vehicle through its Kia Squares promotion. Running from February 4th to February 9th, 2025, this sweepstakes coincided with one of the biggest football events of the year, capturing the attention of both sports fans and car enthusiasts.

The concept is inspired by the classic Super Bowl Squares game played annually by millions of fans. Instead of just bragging rights, Kia’s version raises the stakes players could actually drive away in a brand-new Kia vehicle.

Main Points of Kia Squares 2025

• Kia America ran the Kia Squares promotion from February 4 to 9, 2025, coinciding with a major football event.

• The promotion was based on the traditional Super Bowl Squares game but offered a brand-new Kia vehicle as the prize.

• The game used a 10×10 grid where each square had two numbers corresponding to the last digit of each team’s score.

• If the end-of-quarter score matched a participant’s chosen square, they could win a new Kia vehicle.

• Kia Squares served as both a fun game-day activity and a marketing tool for Kia’s expanding lineup.

• The sweepstakes boosted fan engagement and enhanced brand recognition for Kia.

• Kia offered one of the most valuable sports-related promotions by giving away a brand-new car instead of cash or merchandise.

• Certain Kia models from 2011–2021 were vulnerable to USB hacks that allowed thieves to start cars without a key.

• Affected models included Kia Forte, Rio, Optima, Soul, and Sportage.

• Kia has released software and security updates to address USB hack vulnerabilities.

• The name “Kia” comes from Korean words meaning “to rise from Asia,” reflecting global growth ambitions.

• Hyundai Motor Company owns about 33% of Kia, enabling shared resources and technology while keeping separate brand identities.

• In Pakistan, Kia is manufactured and distributed by Lucky Motor Corporation, a joint venture with Lucky Cement Limited.

• Kia is not Chinese-owned; it is a South Korean automaker headquartered in Seoul.

• Hyundai does not own 100% of Kia; other investors and the public hold shares.

• MG is a Chinese-owned brand, originally British, now owned by SAIC Motor Corporation.

• Toyota does not own Kia; Toyota is a Japanese automaker and Kia is South Korean.

How Kia Squares Works?

The game is set on a 10×10 grid containing 100 numbered squares. Participants select their square, each associated with two numbers — one for each team in the big game. At the end of every quarter, the score’s last digit for each team is matched to the numbers on the grid. If the score matches your chosen square, you win. In this case, the prize is not cash but the possibility of owning a brand-new Kia vehicle.

The promotion not only adds fun to game day but also serves as an engaging marketing effort for Kia’s growing vehicle lineup.

What is Kia Squares?

Kia Squares is an online sweepstakes game created by Kia America to coincide with the biggest football event of the year. Instead of simply watching the match, participants get to play along with the score changes in real-time. This interactive approach not only boosts fan engagement but also creates strong brand recognition for Kia’s vehicles.

While many sweepstakes offer cash or merchandise, Kia’s offer of a brand-new car makes it one of the most valuable promotions tied to sports entertainment.

Which Kia Models are Affected by USB Hacks?

In recent years, certain Kia models manufactured between 2011 and 2021 have been subject to vulnerabilities known as USB hacks. This refers to a method some thieves use to start vehicles without a key by exploiting design weaknesses in models without an engine immobilizer.

Some of the models reported to be affected include:

• Kia Forte (2011–2021)

• Kia Rio (2011–2021)

• Kia Optima (2011–2020)

• Kia Soul (2011–2021)

• Kia Sportage (2011–2021)

Kia has addressed these issues with software updates and security upgrades to prevent unauthorized access.

What Does Kia Actually Stand For?

The name Kia has roots in Korean language and culture. It is derived from the words “Ki” (meaning ‘to come out’ or ‘to rise’) and “A” (representing Asia). Put together, Kia means “to rise from Asia”, symbolizing the company’s ambition to expand globally from its Asian origins.

Which Company Owns 33% of Kia?

The Hyundai Motor Company owns about 33% of Kia Corporation. This partnership allows both brands to share technology, research, and resources while maintaining independent brand identities.

Who is the Owner of Kia in Pakistan?

In Pakistan, Kia vehicles are manufactured and distributed by Lucky Motor Corporation (LMC), a joint venture between Kia Corporation and Lucky Cement Limited, part of the Yunus Brothers Group. LMC is responsible for assembling, marketing, and selling Kia vehicles across the country.

Is Kia Chinese Owned?

No, Kia is not Chinese owned. It is a South Korean automaker headquartered in Seoul, South Korea. While Kia has global manufacturing facilities, including some in China, its ownership remains rooted in South Korea with Hyundai Motor Company as a major stakeholder.

Which Company Owns Kia?

Kia Corporation is owned by a combination of investors, with Hyundai Motor Company being the largest shareholder at 33%. Other shares are held by institutional investors and the general public.

Does Hyundai Own 100% of Kia?

No, Hyundai does not own 100% of Kia. While Hyundai Motor Company holds a significant stake, Kia remains an independent company with its own board, management, and product lineup.

Is MG a Chinese Company?

Yes, MG (Morris Garages) is now a Chinese-owned brand. Originally British, it is currently owned by SAIC Motor Corporation, a state-owned Chinese automaker.

Is Toyota the Owner of Kia?

No, Toyota does not own Kia. Toyota is a Japanese automaker, while Kia is a South Korean company under partial ownership of Hyundai Motor Company.

Why Kia Squares Stands Out in 2025

Kia Squares is more than just a marketing gimmick — it’s a way to combine sports enthusiasm with the excitement of potentially winning a high-value prize. In 2025, with increasing competition among automakers, interactive campaigns like this help Kia connect with audiences on a personal level.

The timing of the promotion during the major football event ensured maximum visibility. It also allowed Kia to showcase some of its latest models, possibly the Kia EV9, Kia Sportage Hybrid, and Kia Telluride, to a nationwide audience.

Final Thoughts

The Kia Squares 2025 Sweepstakes represents the merging of sports culture and automotive marketing in a way that captures both attention and loyalty. By offering the chance to win a brand-new Kia just by playing along with the football game, Kia has positioned itself as a brand that values fan engagement and excitement.

For participants, it’s not just about the thrill of the game — it’s about imagining yourself driving home in a brand-new Kia if the scoreboard aligns in your favor. And for Kia, it’s a clever way to keep their name front and center during one of the most-watched sporting events in the country.